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THE GENTIFIED WAY

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THE GENTIFIED WAY

Gentified is a talented group of experience makers who create bespoke events for some of the world's leading brands.

Our approach is simple. We think creatively, we execute flawlessly and we act in a way that honestly serves our client.

We create experiences. Some people call them events, some say brand activations. For others they are simply occasions to connect, celebrate and share.

Our role is to concept, craft, procure, produce and manage the finer details to connect your brand with its communities through flawless, functional and immersive experiences.

Who Is Gentified?

Patrick

DIRECTOR

Patrick is a passionate and energetic event entrepreneur with extensive experience managing large scale events and activations for leading Australian blue chip companies including the Westpac Group and AGL.

With a strong focus on the guest experience and meticulous attention to detail, Patrick has brought to life significant commercial events including national roadshows, cultural celebrations, investment seminars, product launches, conferences and gala dinners.

Possessing unmatched creative flair with the ability to bring brands to life through all aspects of the event experience, Patrick works closely with clients to ensure goals are achieved, guests are impressed, budgets are met and stakeholders are happy.

His event expertise has been recognised with numerous awards including the Westpac Group’s highest honour Top of the Pops, the RISE Award and three CEO Awards.

Grant

Director

Grant is highly experienced senior marketing and event consultant with a decade of leadership experience in public, private and not-for-profit organisations including global brands Microsoft, Rabobank and Aviva.

Grant’s award-winning, international experience crosses integrated marketing and communications, revenue generation, partnership development, content marketing and experiential events.

He played a lead role in the development and production of Outpost Festival, the southern hemisphere's largest street art event and award winning brand activation platform.

With a proven track record of innovation and business improvement, Grant has developed strategies for a diverse range of businesses, delivered numerous high profile campaigns and successfully executed major public events and activations.

His unique ability to create and finance innovative, consumer-focussed campaigns and activations has resulted in awards including Best Marketing Communications and Sponsorship and Best New Event at the 2012 Australian Event Awards, and Best Arts Event at the 2012 FBi SMAC awards.